Colour Lab Branding
Colour Lab Branding
Colour Lab Branding
Colour Lab Branding

Colour Lab Branding

A minimal brand identity that clearly communicates the client’s passion for encouraging consumer experimentation with paint and colour.

Idea

Colour Lab is a unique start-up company focusing solely on making paint accessible for anyone, whether it’s consumers, trade or specialists. Set in a trendy retail space, the customer creates their very own
paint colour that can be applied to any surface they desire, including walls, garage doors or a piece of vintage furniture.

Based loosely on a scientific periodic table style, the logo uses clean lines and block typography to give the brand stand out, bringing unity to the three trading arms of the brand.

Product features
  • The trick to great product photography is to nail the setup with camera.
  • A white backdrop is an essential part of product photography.
  • Lighting is very important.
  • Tripods are definitely of importance to achieve high-quality images.