HSBC required a digital brochure for their global banking customers, introducing them to HSBCnet - their most intuitive online tool.
The brochure allowed for customers to adapt fast, having instant access to account payments, balances and statements. This concept really pushed HSBC's brand guidelines, utilising their core colour palette and iconography to help navigate the user through the brochure. The photography focuses on architecture and city light trails to really emphasise fast, digital and global banking, separated by large headings and panels of colour.
Icons used on the contents page were interactive, so the user could navigate to their desired area without having to scroll through all of the PDF pages.
Work created at GRIN.